I love online shopping.
I love the fact that is growing more and more, and I love that I can purchase anything, no matter what I need, just by clicking on my mouse a couple of times. Lazy? Yes,
definitively probably, but I still love it. And most of all, it’s the only way to buy things otherwise inaccessible in my country or city.
Therefore, since the main purpose of this blog is giving you useful advices (that’s why its name is The Nice Advice, doh!), I feel it’s time to share my favourite online stores.
My first online shopping experience: Yoox
My very first online shopping experience was a purchase of a sweater and a pair of shoes, back in 2004. After all, I am a woman, and women easily run out of things to wear. 😉 I chose Yoox, the first online fashion store I ever run into. I guess many of you know this Italian website very well by now (especially after the merge with Net-A-Porter) but, back then, Yoox was only 4 years old and online shopping not that common, here in Italy.
Today Yoox is one of my go-to websites for my fashion needs. It has an extensive range of products and an impressive amount of filters to choose from. And it even pays attention to new designers.
It is simply a must.
Website Name: Yoox.
Country of Origin: Italy.
Further info: Same group of Net-A-Porter and The Outnet, YNAP.
Range: Huge. From high-end brands like Prada, Miu Miu, Marni, Valentino, Michael Kors, Marc Jacobs or Stella McCartney (just to name a few) to less famous but high-quality brands such as 8 or Leonardo Principi.
Website navigation: Easy.
App: Yes, available for iOS and Android.
Delivery: Worldwide. However, goods depart from Italy, therefore custom duties and fees may apply for deliveries outside EU.
Pro: Product range, amount of filters (included materials), very good customer care, informative, for all budgets.
Cons: Items photos, not-so-fast deliveries.
Suggestions: I strongly believe that the photos of the items are Yoox’s only flaw. I started to slowly see some improvement here and there, but most images do not give items the justice they deserve. Several ones are honestly even ugly. I understand that, given the impressive range, it is probably not that easy to show photos of the items worn by models, but unfortunately is the only way to have an idea of how they would fit. I know that on many occasions I gave up buying because the image I saw was not convincing. Net-A-Porter or The Outnet, for instance, do a fantastic job with their photos. Alternatively, give the clients the chance to leave a review could be a good idea. Finally, the dispatch of the orders could be a bit faster.
Overall vote: 9.5/10